![]() Once you understand the forces driving them to seek out a new tea, you’ll know how to package it to meet their needs. The only way of figuring out your customers’ needs is by surveying them and digging deep into the psychographics of your buyer personas. Perhaps they want something different in their lives. Which pain points drive them to try a new tea brand? Know who your target audience is and what makes them tick. Let’s dig into how you accomplish these features and look at some examples of brands doing an excellent job with their tea packaging. See how to use Packhelp's online designer to create custom tea packaging These tins are frequently reused elsewhere in a household and are entirely recyclable when they are disposed of. Metal tins are strong and robust, making them one of the best examples of packaging sustainability in tea packaging design. The solid black design allows the simple white text to draw in the eyes of the view to read the type of tea - in the case, the '150' tea. Swedish tea brand Teministeriet sells their range of teas in black metal tins. is a fine example of tea packaging design on a simple paper stock box.Ī post shared by P & T - Paper & Tea its metal tins that are, without a doubt, one of the most eye-catching forms of tea packaging. The standard product box with some form of kraft paper inside is the go-to packaging solution for many brands that sell their tea in teabags.Īustralian brand Yarra Valley Tea Co. You'll find some common packaging solutions amongst all tea brands.Ĭardboard product boxes, metal tins and even stand up pouches. Of course, there are other ways tea packaging helps sell your product, but these are basic elements of a good design. Securing the tea from moving around too much in shipment.A clear definition of what the product is.Some of the basic rules of good packaging design include: Tea packaging keeps the item secure and adds value to the product. What Are the Rules of Tea Packaging Design? We will also look at some examples of smart packaging. This article will discuss the various aspects of a smart tea packaging design and why it works as a marketing tool. ![]() You can have the most amazing tea that anyone ever consumed, but if the colours and design of your packaging fall flat, your sales will suffer.Įven the classic tea brand Twinings knows the power of clever packaging design: ![]() You have to stand out in your section and amidst a sea of packaging. Y ou’re competing with thousands of different items on the store shelves. Tea packaging might be an afterthought for some companies, but it can make yours stand out from any other product on market shelves. Several aspects make your product attractive, including the box you ship it in, the stand-up pouches you package your loose leaf tea in, and even the tea bags themselves.Įach part of the design must work together and build an overall voice for your brand.Īccording to Statista, the volume of tea consumed in Europe will rise to 767.9 mkg by 2025, creating growth of around 3.4% annually.īut they also love trying out new flavours. Whether old or new, tea brands, without a doubt, go to all extremes with their packaging design. Traditional Victorian-era designs from a bygone era, and solid colours and minimalist elements. The world of tea packaging design is an engrossing and somewhat intoxicating one to keep track of. ![]()
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